Thursday, January 8, 2015
Lynx breaks new ground to feature gay kiss in new ad
Lynx have revealed a new hair-raising advert that features a gay kiss.
The company, which also uses the name Axe for its deodorant and hair gel, have finally realised some gay and bisexual men use their products.
For years, their adverts have shown that men would only use them if they wanted to attract the opposite sex. But in this Australian ad, for Lynx hair gel, it shows a male character kissing both a woman and a man.
The ad shows a guy being told that his youthful hair won't last forever, and as he clicks through the TV channels he looks at ideas of what his hair could look like in various styles. Stumbling across an old 'Casablanca' style film, the voiceover 'promises' the hair gel could lead you to 'kissing the hottest girl', which leads to the main character kissing a girl, 'or the hottest boy', which leads to the main character kissing a boy.
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