In the expensively produced video set to twinkly inspirational music, Becket tells his story about how he came to identify as straight.
The advert was released by Anchored North, an evangelist group releasing media to spread the word of the gospel.
They used Facebook’s algorithms on the sponsored post to reach adults in the United States with an interest in ‘Gay Pride’. It has over 200,000 videos at the time of publishing.
Facebook’s advertising policies restricts against illegal content (conversion therapy for minors is illegal in six US states and 11 cities) and must not contain discriminatory material based on sexual orientation or gender identity.
Conversion therapy does not work and any attempt to ‘cure’ your sexuality is considered widely harmful to a person’s mental and physical health. It has also been widely condemned by every mainstream health and psychiatry organization in the world.
Because Anchored North intended to specifically reach LGBT people with this advert, many of the comments oppose the video’s existence.
‘This is the kind of content that literally kills people,’ one said.
‘This is the same ideology that my parents used against me for years, and almost killed me. Disgusting “advertising” if you’d even call it that. I feel bad for this man, thinking he can’t believe in God and be gay at the same time.’
Another said: ‘Wow, Facebook, fuck you for suggesting a conversion therapy testimony on my news feed. Fag for LYFE!‘
And one more argued: ‘You cannot pray the gay away. With enough brainwashing and a church full of people telling you that you’re disgusting and must deny yourself love and attraction and the threat of eternity in hell, of course this guy gave up his identity.
‘How absolutely sad to see someone that desperate for acceptance. Imagine hating yourself that much.’
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