Havas Village South Africa launched a bold new campaign that challenges
stereotypes for Africa’s first gay and inclusive competitive rugby club,
Johannesburg-based, “Jozi Cats”.
The campaign, spearheaded and
created by the Head of Havas PR South Africa, Chris Verrijdt and
designed by Havas Boondoggle South Africa, uses players from the rugby
team in a series of shots with derogatory gay terms that question the
perception of the kind of gay man the players are.
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