I was in a different place in my life,” says Eklund, who was approached in 2002 by a Jet Set Studios representative who had seen his photo online. At that time, the ambitious entrepreneur was the CEO of a Swedish Internet company with nearly 50 employees.
After two-and-a-half years of building that company, I was exhausted, frustrated and felt suffocated. Everything in my whole life up until that point had been about my brain and studying and making money. So when I got the offer, I decided to take a break from everything, do something a little crazy and see where it led me. And the craziest thing I could think of was to go do porn movies in Los Angeles…
It was like research, an experiment for myself. I learned that I could do whatever I want… If I had listened to anybody else but myself, I wouldn’t have done it, but I’m glad that I did. It brought me to where I am today.”
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