After being bombarded on Twitter, mattress store Sleep Train said that it would no longer advertise during Limbaugh's top-rated show following days of outrage over Limbaugh's statements about Sandra Fluke, a Georgetown student who was denied a chance to speak at a Congressional hearing about birth control.
"We are pulling our ads with Rush Limbaugh and appreciate the community's feedback," the company wrote in a tweet.
Later on Friday, another mattress company, Sleep Number, announced through a spokeswoman that it had also pulled its ads from Limbaugh's show. So did companies Legal Zoom, Citrix and Quicken Loans.
All cited the nature of Limbaugh's statements, as well as the vociferous complaints they were getting, as the reason for their withdrawal of the ads.
Limbaugh called Fluke a "slut" and a "prostitute," saying that she was having "so much sex" that she wanted the government to pay for her contraception. Then, he went further, saying, " if we're going to pay for your contraceptives and thus pay for you to have sex, we want something for it. We want you to post the videos online so we can all watch."
The comments elicited fierce condemnation from politicians and pundits, and a campaign began on Twitter to ask Sleep Train to pull its commercials from Limbaugh's show.
Sleep Train, one of the biggest mattress retailers in the country, has been targeted before for advertising on Limbaugh's show. This time, though, the campaign worked.
Other advertisers are also fielding angry messages on Twitter. The company ProFlowers was besieged by tweets.
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