Since Yahoo bought the site for $1 billion, there has been much speculation around the crackdown on porn on the site, which some reports estimate to make up 10% of the content on the site.
Tumblr CEO David Karp addressed the issue last week, speaking on the Colbert Report, saying site administrators were reluctant to begin classifying certain blogs as ‘adult’.
“We’ve taken a pretty hard line on freedom of speech, supporting our
users’ creation, whatever that looks like, and that’s just not something
we want to police,” he said.
“When you have somebody like Terry Richardson, or any number of
talented photographers, posting tasteful photography, I don’t want to
have to go in there and draw the line between this photo and this behind
the scenes photo of Lady Gaga and her, uh, her nip.”
Rather than Tumblr identifying not safe for work (NSFW), or adult
content, users will now be expected to choose a category for their blog
out of NSFW or adult.
If they do not choose one, but continue to post content deemed unsuitable, Tumblr may add the classification to the blog.
Tumblr’s mobile platform, however, blocks searches for ‘#gay’, ‘#lesbian’, or ‘#bisexual’, from returning results.
Karp also addressed this in a post on his blog, saying: “Different
app environments have different requirements.” Despite that the word
‘gay’ is filtered, the mobile app is still capable of returning other adult results.
Yet Ironically, Tumblr doesn't block heterosexual content.
Knew this was going to happen as soon as a learned Yahoo bought it.