A reliable source provides some interesting news: In an effort to spin their way past protests over their sponsorship of the Sochi Olympics in Russia, Coca Cola has contracted to place an ad in the
touting its commitment to diversity. Described as a Benetton's style
feel-good "we are the world" commercial, reliable sources say the media
purchase was only for the United States market.
Times and Wall Street Journal. Initially the property of McDonald's the #CheersToSochi hashtag has been hijacked and now also used against Coke and evolved into an all-purpose Olympic sponsor protest tag.